Saturday, November 04, 2006

Up in India, down in China

What is? Print advertising, we hear.

While Hugo Martin reports from Germany relates that "Readership and Ad Revenues are Booming" in India, Dutch writer Fons Tuinstra tells us that "Last year for the first time in two decades, revenue from advertisements did not grow anymore. The realization that print media have a hard time now online ventures tend to be faster, more engaging than the traditional ink on dead trees, is for the first time also hitting China".

The question we have is whether things are developing differently in India or simply with some delay over China and the rest of the world. It could be either. I am not convinced of the future for print media in China. For India, the jury is out.

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