Mobile advertising

We're just finishing up a report for our partners at EPS in London on mobile content in Asia. With 400+ million mobile telephone users in China alone, it's a big topic and one of importance to all types of media company.

I noted, then, with interest a piece on the Digital World Tokyo site about Google extending its experiment with mobile advertising into China, India and Australia. The piece says that its been doing this in the US, UK, Germany and Japan since August. It talks also of the obvious "click-to-call" options which are so easily activated in this format as shown in the picture here.

Something here about it from Google itself.