Sunday, March 26, 2006

Battlefield India

India has become a clear focus of attention for the world's larger B2B companies. And healthcare/pharma seems to be at the heart of the competition.

Two weeks ago, we had United Business Media announcing a number of initiatives in India including CMP Medica's acquisition of Mediworld Publishing. CMP Asia has launched an Indian edition of the CPhI chemical and pharmaceutical ingredients show it already runs in China in association with CMPi from Europe.

Now, we see Reed launching an Indian edition of its Interphex event. We are interested to note that they are planning to brave the challenges of the Bombay Exhibition Centre in Mumbai. Facilities in that city, pending development of a new centre by Reliance Industries at Bandra Kurla (don't hold your breath), are very far from world class. Better alternatives are available in New Delhi, Hyderabad and Chennai but the business, certainly in this industry, is still in Mumbai and that's where the clients obviously want to be.

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