Classified India

Good to see two of BSG's business partners, Peter Zollman of Classified Intelligence and Santosh Goenka of BSG India and Diagonal Globalcom working together to drum up new business in the sub-continent. Exchange4media reports that Zollman thinks that "Though classified advertising in India is more visible in the print media, ...the transition from print to online was going to be steady. He cited the example of countries like Norway, Sweden and Finland where most of the classified advertising was now online".

He said, "The transition in India is just getting started and as the Internet penetration grows and as younger audiences migrate from the traditional newspapers to online and to mobile devices, the transition will get faster and more important. There is plenty of opportunity."