Chinese internet dissected

Hugo Martin points to an excellent research report (144 pages, downloadable free of charge) on the Chinese Internet. I have only just started dipping in to it, but can see plenty of interesting nuggets.

Hugo points out the following:

- Chinese Internet user spends nearly three hours a day online
- 75 percent have never made an Internet purchase
- 42 percent never use a search engine.
- 85 percent spend their time viewing mainland Chinese-language content only
- 3 percent (sayed, that they) viewed overseas foreign language content

It's not a new insight but the report's conclusion that "Internet development in China is still at a preliminary stage" is one which still gives great food for thought as user numbers accelerate past 103 million.