FIPP launches its own virtual WMM

Great minds obviously think alike and, just as BLOG discussions on this topic have begun to take off, the international magazine association FIPP has announced it will be launching its own site to support licensing business. At the moment, worldmagazinemarket.com looks as though it is only providing back-up to the physical event in London. There is clearly, though, the potential for FIPP to turn this into the sort of virtual marketplace that Hugo Martin was referring to in his posting last week. We expect to see more activity in this area and a lot of interest in it from Asia.