Change needed in Japan, FIPP told

The international magazine publishers' association, FIPP, met last week in New York. The organisation reports in its e-newsletter on comments by Yukoh Kawamura, the CEO of Nikkei Business, Japan's most important B2B publisher. He talks of Nikkei's Mag-Net strategy to bolster falling magazine sales and draw business back to the company with a multi-media net, newsletter, magazine and events strategy.

Kawamura also has interesting comments on the relative ease for international companies to enter the Japanese market using new technologies, saying:

In the past, Japan’s publishers have been somewhat ‘protected’ from foreign entry because of the language barrier and also because of Japan’s unique distribution system. This has all changed with the advent of the internet.