News this week: The Thailand Convention and Exhibition
Bureau (TCEB) has announced its strategic plan to further
develop the international and mega events sector. The three-pronged strategic
plan includes: the Win Strategy, Promote Strategy and Develop Strategy.
Under
the Win Strategy, TCEB will provide support to international festivals and mega
events, and also encourage MICE-friendly cities to organise regular large scale
events. While the Promote Strategy involves organising international roadshows
in key overseas markets, TCEB will facilitate collaboration between the public
and private sectors as part of its Develop Strategy.
Mr
Nopparat Maythaveekulchai, president of TCEB, revealed, “The clear strategic
direction helps reaffirm our role as a solutions provider to for all touch
points of the festivals and events franchise, from bidding facilitation and
linkage to international networks, to partnership establishment and
international marketing activities, audit research, and re-bidding.”
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