News this week:
International trade show organiser, Deutsche Messe, has announced a new Indian edition of its flagship
IT trade show, CeBIT, which will be held later this year. The inaugural CeBIT India will be held from 11th to 14th
November 2014 at the Bangalore International Exhibition Centre (BIEC) alongside a supporting conference.
The new trade show
will be organised by Hannover Milano Fairs India, a subsidiary of Deutsche Messe. The
organiser will also launch Plugged In, a stand-alone B2C event, overlapping
with CeBIT India at BIEC. CeBIT was first launched in Hannover in 1970 as part
of the Hannover Fair, with geo-clone editions in Istanbul, Sydney, and Porto Alegre in
Brazil.
Dr. Andreas Gruchow, Deutsche Messe’s Managing Board member
in charge of overseas trade fairs,
said, “CeBIT is one of the world’s best-known trade show brands and has
enormous potential. We’re taking it to India because we believe the local
Indian market, particularly Bangalore, offers significant opportunities for a
specialist IT trade show.”
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