Friday, January 24, 2014

Deutsche Messe to launch CeBIT in India

News this week: International trade show organiser, Deutsche Messe, has announced a new Indian edition of its flagship IT trade show, CeBIT, which will be held later this year. The inaugural CeBIT India will be held from 11th to 14th November 2014 at the Bangalore International Exhibition Centre (BIEC) alongside a supporting conference.

The new trade show will be organised by Hannover Milano Fairs India, a subsidiary of Deutsche Messe. The organiser will also launch Plugged In, a stand-alone B2C event, overlapping with CeBIT India at BIEC. CeBIT was first launched in Hannover in 1970 as part of the Hannover Fair, with geo-clone editions in Istanbul, Sydney, and Porto Alegre in Brazil.

Dr. Andreas Gruchow, Deutsche Messe’s Managing Board member in charge of overseas trade fairs, said, “CeBIT is one of the world’s best-known trade show brands and has enormous potential. We’re taking it to India because we believe the local Indian market, particularly Bangalore, offers significant opportunities for a specialist IT trade show.”

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