News this week: The Thailand Convention and
Exhibition Bureau (TCEB) introduced a new global marketing campaign “Thailand
Connect” which aims to expand the country’s MICE industry. The bureau hopes the
industry will generate revenues of approximately US$3.2 billion and attract
987,000 overseas MICE travellers in 2014.
TCEB’s new campaign focuses on three key factors in Thailand:
a diversity of destinations, unrivalled business opportunities and the high quality
of Thailand’s MICE professionals. The campaign also offers a number of
market-promotion packages to incentivise MICE event organisers and travellers.
For international exhibitions, TCEB will support
business-matching activities for visiting trade groups of 15 or more delegates
from the ASEAN+6 countries and BIMSTEC (Bay of Bengal Initiative for
Multi-Sectoral Technical and Economic Cooperation) countries – comprising of Bangladesh,
India, Myanmar, Sri Lanka, Bhutan, Nepal and Thailand.
Additionally, TCEB forecasts revenue from MICE events in
Chiang Mai to increase by 10% to US$135 million and the number of MICE travellers
to rise by 5% to 72,424 this year. In 2012, Chiang Mai Province held 490 MICE
events, of which 80% were international. The US$80 million Chiang
Mai International Convention and Exhibition Center recently opened in May and
is capable of housing 476 standard-sized exhibition booths.
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