News this week: The Thailand Convention
and Exhibition Bureau (TCEB) announced the signing of a memorandum of
understanding (MoU) with the Philippine
Chamber of Commerce and Industry (PCCI) and Chamber of Commerce of the
Philippine Islands (CCPI).
The MoU aims to further improve trade promotion and expand
the MICE industries between the two countries. According to TCEB, the
Philippines was ranked ninth last year in terms of numbers of MICE visitors to business
events in Thailand – accounting for 16,745 MICE visitors in total. TCEB expects
this figure to grow by a further 10% in 2013.
Apart from promotional activities in the Philippines, TCEB will
also offer a special incentive programme, ‘100 A-HEAD’,
for Philippine-based trade promoters to visit trade exhibitions in Thailand. So
far this year, Thailand has welcomed a number of MICE visitors from the
Philippines in several exhibitions including VIV Asia, ISRMAX Asia, THAIFEX, Food Ingredient Asia
and TFBO & TRAFS.
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