News this week: According to an article in the Bangkok
Post, U.K.-listed B2B media company, UBM plc,
believes rising investment in the ASEAN region and the increasing number of exhibitions
held in developing Southeast Asian countries are good indicators to the
region’s recent growth.
Interviewed in Bangkok, UBM’s CEO David Levin stated that
the company is looking to expand its exhibition portfolio in Southeast Asia, in
part, to coincide with the implementation of the ASEAN Economic Community (AEC)
in 2015. The company forecasts the exhibition market will grow to US$250
million in Thailand, US$200 million in Malaysia and US$110 million in Indonesia
by 2020.
David Levin was quoted in the article, “For every dollar
spent in the trade show business, the cities where the exhibitions are held
will get seven to 10 dollars as benefits from spending occurring during the
trade shows. [Exhibitors and visitors] all eat, shop and travel — it’s a huge
multiplier. We think the coming economic coordination of this community will be
very powerful. The exhibition industry can make a massive contribution to
growth.”
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