Saturday, September 17, 2011

Thailand targets luxury Chinese MICE visitors

News this week: Thailand has announced plans to increase Chinese MICE arrivals by promoting a luxury strategy. The Thailand Convention and Exhibition Bureau (TCEB) expects 53,000 Chinese MICE visitors to visit the country this year – that is a year-on-year increase of 18%. Those visitors are expected to generate US$110 million in revenues.

According to research by America Express, China’s MICE market has grown by 10% annually since 2006 and will continue to rapidly expand through to 2016. In 2010, 45,000 Chinese MICE travellers visited Thailand and generated revenues of more than US$93 million. The key markets are Beijing, Shanghai and Guangzhou.

TCEB launched Luxury MICE Strategy in Beijing last month designed to promote luxurious accommodations and services in Thailand. According to TCEB about 20% of Chinese MICE visitors prefer high-end accommodations and services. Puripan Bunnag, senior manager of the Meetings Industry Department of TCEB said the luxury MICE visitors from China spend US$700 more per day than general MICE visitors.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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