Saturday, March 07, 2009

Where is it hurting?

Our friends at Media Partners Asia do a lot of good and solid research into what's happening in the region. They publish some of it in their Asia Media Journal which is now available online. There are always a number of things that catch the eye there, even to B2B specialists like us.

We were particularly interested to see this piece on their projections for advertising sales in 2009: the headline number is a 1.1% decrease around the region. This, they say, is "the first decline the region will have experienced since the 1998 financial crisis".

What we really found interesting, though, was the country table included in the article. I hope they don't mind me reproducing it here, because it's really worth a look:

As you can see, this shows Hong Kong, Singapore and Taiwan hit the hardest but many markets actually recording growth including: China, India, Indonesia, the Philippines and Vietnam. China remains the champ in MPA's projections although 9% growth there may feel pretty sluggish to the industry after 20%+ increases in spending in 2008.

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