Tuesday, September 09, 2008

Watch out JCK

UBM's David Levin kicked off day 2 of the FIPP/ABM conference in New York with a compelling presentation of the company's strategy and performance. Challenged to explain "what happened to CMP", he had a few of the big media brand bosses squirming when he argued that small is beautiful and that the media brands themselves are not really relevant to the customers.

He told the 290 delegates that he was on his way to Asia for the Shanghai Furniture Fair and for CMP Asia's September Jewellery Fair in Hong Kong. Despite the revolting jewellery associations, he says that the CMP team has "JCK in it's sights" and plans to become the world's largest within a year or so.

I asked him if he was planning to follow the lead he has set in the US and Europe, breaking up CMP into what he calls "Tiger" and "Lion" companies. No Dragons in Asia yet it seems. As the Asian business has always been mainly an events one, he said it was different and doesn't need to be broken up....
Sent via BlackBerry.

1 comment:

Business Pens said...

"JCK in it's sights"
sounds like they really should watch out!

Great post.
Thanks for this.
Cheers,
Marcus Beaton