Friday, April 07, 2006

Indian business magazines lose readers reports that the Indian Readership Survey shows that all business magazines have seen readership declines.

Apparently, Business Today is the top title with 716,000 readers, a decline of 5% from 2005. Business India has 526,000 readers, down 8%. Business World dropped furthest of the majors, down 10% at 335,000. Outlook Money fell 32% to 191,000.The only title bucking the trend is Dalal Street Investment Journal, up by 8% at 82,000. The article notes that this is probably due to the strong performance of India's stock market in the past 12 months.

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