Kenfair to Bahrain

In one of the more interesting moves by a Hong Kong-based exhibitions company of late, Kenfair has announced that it has signed an MOU with the Bahrain Convention & Exhibition Bureau ("BCEB") agreeing to launch a Middle East version of its "Asia Expo" series there in 2006.

Kenfair's chairman, Herbert Ip, who signed the MOU is reported as saying "The MOU we signed not only mark the beginning of collaboration between Kenfair International and the BCEB, but also serves as testament to Kenfair's earnest efforts to grow its business and international reach".

Kenfair still derives a high proportion of its revenues and profits from its October Gifts and Housewares exhibition in Hong Kong, the "Mega Fair". It has made a number of efforts to diversify with launches of its Asia Expo into other markets including London, Las Vegas and Warsaw, Poland. This effort is picking up pace as the opening (tomorrow) of AsiaWorld-Expo in Hong Kong sees new competition in the form of Global Sources' China Sourcing Fairs in the key spring and autumn time slots.