Saturday, April 04, 2015

TCEB takes its MICE road show to Japan

News this week: The Thailand Convention & Exhibition Bureau (TCEB) plans to hold a road show in Japan later this month. The “Thailand Connect the World: Japan Business Events Road Show 2015” will be held on 21st April at the Imperial Hotel, Tokyo.

Through the campaign, TCEB will promote Thailand’s MICE industry and introduce its new brand communication campaign – Thailand Connect the World – to the Japanese market.

The event will bring together more than 200 buyers, suppliers, international media and industry experts in a series of concurrent events – including a press conference, Thailand’s MICE showcases and a welcome dinner reception.

Nopparat Maythaveekulchai, president of TCEB, commented, “The event will provide new insights into Thailand's MICE industry as well as the overview of trade and relations between Thailand and Japan, and the Thai Government's policy in building the confidence and moving forward to the ASEAN Economic Community. A new marketing promotion created especially for Japanese MICE market will also be announced.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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