Friday, April 10, 2015

TCEB places emphasis on Chiang Mai’s MICE

News this week: The Thailand Convention and Exhibition Bureau (TCEB) has launched a promotional strategy that aims to place Chiang Mai as a premiere MICE destination in the region. The bureau would concentrate on generating more events in Chiang Mai by tapping neighbouring countries such as Laos, Myanmar, and Vietnam.

TCEB has also teamed-up with the Pinkanakorn Development Agency, Tourism Council of Chiang Mai, Thai Hotels Association (North of Thailand), and the Faculty of Economics, Chiang Mai University through an MOU to develop an integrated MICE Intelligence Centre in northern Thailand.

TCEB plans to upgrade local exhibitions to become regional exhibitions, such as the Lanna Expo 2015, and by bidding for and supporting more major events. According to Chiang Mai’s governor, Suriya Prasatbuntitya, Chiang Mai has allocated a budget of around US$161,000 in 2015 for the Chiang Mai MICE City project as part of a provincial development plan.

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