Thursday, April 30, 2015

Baidu’s Q2 revenue jumps 34%

News this week: This week, leading Chinese-language Internet search provider, Baidu, announced its first quarter results for 2015. Revenues were US$2.1 billion, a jump of 34% over the same period last year. Net income was US$395 million, down 3.4% over the first quarter of 2014. Diluted earnings per share in the period were RMB 6.76 (US$1.09).

More than 98% of Baidu’s revenues were generated from its online marketing services. The number of active online marketing customers increased 17.5% to about 524,000 in the first quarter of 2015, while revenue per customer grew to US$3,839 – an increase of 13.9% over the corresponding period of last year.

Robin Li, chairman and CEO of Baidu, commented, “Mobile’s tremendous momentum continued this quarter, with mobile contributing 50% of total revenue. Baidu’s platform is comprehensive and robust, and we plan to fully exploit the huge growth potential ahead – in mobile marketing, online to offline, and key select verticals such as healthcare, education and financial services – by leveraging our solid mobile foundation, exceptional technology advantage, and proven operational experience.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

No comments: