Monday, June 01, 2009

The strategy is to be on as many of the e-readers as possible

Two interesting points from this clip:

1. Lighthouse Media's Marketing is a really interesting and aggressive competitor in the marketing B2B media space in Asia. It's giving Haymarket's venerable Media a good run for its money these days and interesting to see them experimenting with video as another channel. I wonder how they'll make money from it, though? Google isn't very generous with sharing its YouTube gains.

2. The FT's approach to e-readers, as explained here by Greg Zorthian, global circulation director for the Financial Times is very catholic. They're spreading they're bets across the whole e-reader world and who can blame them. Nobody at this stage really knows where the technology will settle although they can be fairly confident that it's not likely to paper in the long term.