Thursday, April 30, 2015

Messe Frankfurt inks deal to cooperate on Meat Expo China

News this week: Messe Frankfurt (Shanghai) has signed a deal with the Circulation Industry Promotion Centre (CIPC) to cooperate on the Meat Expo China event. CIPC, which is a subsidiary of China’s Ministry of Commerce, first organised Meat Expo in the northern city of Harbin in 2002.

In 2014, the exhibition attracted some 84 exhibitors and 6,000 trade visitors. The exhibition has rotated through several Chinese cities including Shanghai, Beijing, Chengdu, Ningbo and Tianjin. The next edition of Meat Expo China is scheduled to be held on 25th to 27th November at the Shanghai New International Exhibition Centre (SNIEC). Messe Frankfurt plans to pair Meat Expo China with its Food Technology exhibition.

Richard Li, General Manager of Messe Frankfurt (Shanghai) commented, “Realising the endless opportunities existing in the meat industry of China, now is the time for us to engage in the market. The joint operation between CIPC and Messe Frankfurt only stands to be positive. With our substantial history in organising successful trade fairs and our vast nexus of contacts, partnered with CIPC’s market knowledge and long history in the meat industry, this is bound to be a successful venture for both exhibitors and buyers in the burgeoning meat industry in China.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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