Thursday, April 30, 2015

IPIM hosts Macau MICE strategy workshop

News this week: Last week, the Macao Trade and Investment Promotion Institute (IPIM) organised a Business Events Strategy Workshop at the Macao Business Support Centre (MBSC). The one day event, held on 23rd April, focused on assisting the promotion and development of the administrative region’s convention and exhibition industry.

During the event, IPIM, together with more than 50 delegates representing the local MICE industry and international chambers of commerce, touched on local challenges and opportunities and explored ways to jointly develop strategies to promote its sustainable development. The workshop was headed by IPIM´s consultant, Mike Williams, sharing insights, as well as discussions on planning and marketing strategies.

The government-backed investment promotions body provides “One-Stop Services” for the bidding and support of MICE events in Macau to local and international event organisers.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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