Saturday, September 17, 2011 unveils supplier verification measures

News this week: B2B e-commerce platform announced last week a series of new measures designed to tackle fraudulent sellers on its international sourcing website. The new measures at in response to the uncovering of approximately 100 sales staff found to be involved with or responsible for over 2,300 fraudulent vendors on in February this year.

The new programme will include on-site inspections of all China Gold Suppliers listed on the company’s international website, As a result, the company aims to visit roughly, 112,000 China Gold Suppliers for verification over the course of the next year.

A third-party inspection service will also be introduced to carry out random, unannounced checks on manufacturers. In addition, overseas buyers using can also hire inspectors in China to verify the shipment of goods online.

According to Linda Kozlowski,’s director of global marketing and customer experience, the cost of Alibaba’s inspection service will be covered by a recent increase in membership fees. She also stated that fraud complaints received by the have dropped 77% since February this year.’s former CEO, David Wei and COO, Elvis Lee, resigned in February as a result of the fraud scandal.

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