News this week: International exhibition organiser, UBM Plc, is confident
that the integration of ASEAN markets through the ASEAN Economic Community
(AEC) will make Southeast Asia an important destination for exhibitions. The
company reiterated its focus on Asia as an important revenue generator particularly
in its major markets of Japan, China, India and the ASEAN region.
In an interview with the Bangkok Post,
UBM’s management revealed the ASEAN exhibition market is estimated to grow on
average by 10% annually in terms of the number of events and trade visitors.
The organiser has realigned its major ASEAN operations to upgrade local events
to serve on a regional level, and has plans to bring a new international
exhibition to Thailand on an annual basis.
Jimé Essink, president and chief executive of UMB Asia, commented, “Thailand is a key part of UBM in this region thanks to its
strategic location as a hub of ASEAN. Its strengths are good transport
infrastructure, world-class exhibition venues and hotels, value-for-money
tourism products and government support. The key challenge for Thailand is to
remain politically stable, as it's important to sustain the exhibition industry
in the long term.”
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