Friday, January 09, 2015

Indonesia focuses on MICE tourism

News this week: Indonesia is looking to its MICE industry to drive the country’s tourism sector in anticipation of the ASEAN Economic Community (AEC) – which is officially due to take effect in December 2015. According to the Indonesian Tourism Promotion Board (BPPI), MICE tourism contributed 40% towards Indonesia’s total overseas tourist arrivals in 2013.

The Indonesian tourism industry identified several areas of focus to prepare itself for the regional competition including the required human resources needed to serve the industry during the next year, as well as favourable government policies targeting MICE.

Ms. Wiryanti Sukamdani, head of the Indonesian Tourism Promotion Board (BPPI), was quoted in the local media, “With its nature, marine and eco-tourism destinations as the country’s great assets, Indonesia can be a paradise for MICE tourists from all around the world. We personally hope that the number of foreign tourists in 2019 can reach 20-25 million and 275 million for national tourists. That number can be reached by pushing forward the work performance of the MICE sector.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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