Friday, January 09, 2015

Johor plans formation of CVB

News this week: The Iskandar Regional Development Authority (IRDA) and Johor Tourism Department will partner to attract more business events to the region with plans of establishing a regional CVB – Johor Convention & Exhibition Bureau (JCEB). The two departments recently submitted a paper to the Johor state government in November on the formation of JCEB within a year’s time.

A MICE Working Group has reportedly been created to discuss the development, which includes regional hotels, Tourism Malaysia, Malaysian Association of Tour & Travel Agents (Inbound), Malaysia Airlines and other industry players.

Mohammad Rosly bin Md Selamat, IRDA senior vice-president economics & investment, said, “Our revised Comprehensive Development Plan II (2015 – 2025) acknowledged the need for a CVB, and to focus more on the MICE sector, in line with the state’s objective of increasing revenue by having more higher-spending visitors and increasing room-nights. We want to position Johor Bahru as a competitive secondary MICE city after Kuala Lumpur, and also take full advantage of our easy access from Singapore — a major convention and exhibition hub.”

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