Friday, October 04, 2013

UBM co-launches training seminars for Chinese exhibition organisers

News this week: International exhibition organiser, UBM plc, and the Services Department of the Ministry of Commerce of China (MOFCOM) will co-organise a one-day seminar titled “How to Use Databases, Internet and Social Media Technology to Improve Visitor Recruitment and Experience.” The programme aims to help improve the marketing expertise of local Chinese exhibition organisers. The event will be held in Beijing on 2nd December 2013, and will also be supported by the China Convention & Exhibition Society.

The seminar is free of charge, but is by invitation only and will feature senior executives and key experts from UBM’s global business units who will share their experience and global best practices. Participants will receive an official certificate co-signed by the Trade in Services Division of MOFCOM and UBM on completion of the training.

Philip Chapnick, UBM’s group chief representative in China, said, “UBM attaches high importance to its corporate social responsibility – in China, and throughout the world, and we are bringing our experts in from around the globe to give something back to the industry. We want to help build the overall professionalism of the Chinese market in which we are enthusiastic participants, because we believe that a rising tide will lift all boats and create a stronger environment for all of the companies working in the Chinese exhibition market.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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