Friday, October 11, 2013

HKTDC wins 2013 UFI Marketing Award

News this week: UFI, the Global Association of the Exhibition Industry, has selected the Hong Kong Trade Development Council (HKTDC) as the winner of its 2013 “Best Marketing Activity of the Year” award.

The HKTDC won for its ‘small-order zones’ initiative implemented at a number of its largest exhibitions. The initiative grouped together exhibitors willing to offer smaller minimum-order quantities to buyers. UFI also highlighted HKTDC’s data retrieval initiative which enabled exhibitors and buyers to communicate via a mobile app.

Sophia Chong, director of HKTDC, was quoted, “Over the past few decades, the HKTDC has been working diligently to develop innovative services at our exhibitions to facilitate international trade. Thus, we are delighted to receive the UFI Marketing Award this year, which recognises our efforts to create additional value for buyers and exhibitors through our Small-Order Zone initiative. The zone has helped exhibitors and buyers expand their business and remain competitive amid global economic uncertainties.”

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