Friday, October 04, 2013

TCEB unveils new marketing campaign

News this week: The Thailand Convention and Exhibition Bureau (TCEB) introduced a new global marketing campaign “Thailand Connect” which aims to expand the country’s MICE industry. The bureau hopes the industry will generate revenues of approximately US$3.2 billion and attract 987,000 overseas MICE travellers in 2014.

TCEB’s new campaign focuses on three key factors in Thailand: a diversity of destinations, unrivalled business opportunities and the high quality of Thailand’s MICE professionals. The campaign also offers a number of market-promotion packages to incentivise MICE event organisers and travellers.

For international exhibitions, TCEB will support business-matching activities for visiting trade groups of 15 or more delegates from the ASEAN+6 countries and BIMSTEC (Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation) countries – comprising of Bangladesh, India, Myanmar, Sri Lanka, Bhutan, Nepal and Thailand.

Additionally, TCEB forecasts revenue from MICE events in Chiang Mai to increase by 10% to US$135 million and the number of MICE travellers to rise by 5% to 72,424 this year. In 2012, Chiang Mai Province held 490 MICE events, of which 80% were international. The US$80 million Chiang Mai International Convention and Exhibition Center recently opened in May and is capable of housing 476 standard-sized exhibition booths.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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