Friday, June 07, 2013

TCEB’s new President outlines policies

News this week: The Thailand Convention & Exhibition Bureau (TCEB) has officially appointed its new President, Nopparat Maythaveekulchai, on 16th May 2013. Mr. Nopparat replaces Akapol Sorasuchart, who resigned in March 2012, and will be tasked to implement the bureau’s existing five-year strategy with five key policies.

The key policies aim to enhance public image of TCEB and attract mega-sized events including: 1) Coordinate projects between public and private sector and hold industry-wide brainstorming sessions; 2) Build TCEB’s public image; 3) Encourage pooling of mega projects in Thailand; 4) Strengthen marketing policies; and 5) Develop a MICE Intelligence Centre.

Nopparat was quoted saying, “In enhancing the growth and driving the industry forward rapidly, there are 5 policies I believe are important as they are the foundation for the integration of the whole MICE system… My mission concerns the rise of Thai MICE as the industry that generates major revenue for Thailand just after the tourism industry… TCEB has foreseen that Thai MICE industry will multiply its value to 88,000 million baht (US$2.9 billion) in 2013, while numbers of MICE travellers could reach 940,000.”

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