News this week: Exhibition organiser Messe Frankfurt and
the Australian Automotive Aftermarket
Association (AAAA) have signed an agreement to promote six Automechanika
trade fairs of strategic interest to businesses in the Australian automotive
aftermarket. The AAAA will also assist Messe Frankfurt to raise the profile of
the Automechanika brand and key fairs in the Australian market.
Messe Frankfurt’s Automechanika series of trade shows
operates 13 international editions around the world. In particular, the
agreement aims to benefit AAAA members who exhibit or visit the Frankfurt,
Dubai, Shanghai, Johannesburg, Moscow and New Delhi shows.
Executive director of AAAA, Stuart Charity, said, “This
agreement presents AAAA members with significant opportunities to more readily
access expanding international markets. The Australian aftermarket now exports
about AU$800 million (US$773 million) worth of product a year. This agreement
will increase international marketing opportunities and lower costs for
innovative Australian aftermarket businesses.”
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