Friday, June 07, 2013

Nikkei BP and IDG form business alliance in Japan

News this week: Earlier this week, Tokyo-based media company, Nikkei Business Publications (Nikkei BP) and technology media company, International Data Group (IDG), announced the formation of a business alliance in Japan.

Under the agreement, IDG will license its CIO and Computerworld brands to Nikkei BP. Nikkei BP will have exclusive rights in Japan to use these two brands in its business, as well as launching the CIO and Computerworld websites in Japanese. The partnership will support the marketing activities of Japanese ICT companies in their global expansion, as well as supporting marketing activities of non-Japanese ICT companies in Japan.

Nikkei BP is a cross-media company providing value-added information on management, technology, and life to the business industry. Under the ICT industry, Nikkei BP publishes print and digital media which includes Nikkei Computer. IDG, through its media brands reportedly serves an audience of 280 million technology buyers across 97 countries.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

No comments: