Friday, December 02, 2011

Beijing’s media reforms continue

News this week: The South China Morning Post (SCMP) reported this week on the proposed changes in regulations of the media industry in China, with officials in Beijing looking to evolve the industry from state-owned to semi-private ownership. The report quoted research carried out by Tsinghua University which concluded that turnover of the mainland China’s media industry will reach an estimated US$108 billion this year.

According to the General Administration of Press and Publication (GAPP), China’s print media regulator and censor, over 6,000 non-political newspaper and periodicals will operate as “for-profit” enterprises by the end of this year.

The proposed reforms in the press sector have been in discussion over the last several years, but have gained momentum this year. The reforms in particular target print media (e.g. newspapers and magazines) are more and more able to accept non-government investments, while editorial content largely remains under the control of government agencies.

The government is reportedly keen to see market conditions introduced amongst newspapers and publications in order to foster quality through competition. The proportion of private ownership of a media company is currently limited to a maximum of 49%. Although outside owners can have a say in the company’s management, editorial content still remains under state control.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

1 comment:

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