News this week: The Thailand Convention & Exhibition Bureau (TCEB) introduced its two brand
communication campaigns – Thailand Connect the World and Thailand’s MICE United
II – to the Japanese MICE market during its recent roadshow in Tokyo. The
bureau also unveiled targeted initiatives for Japan including special financial
subsidies and support for mega events.
TCEB announced
special financial subsidies of up to around US$30,000 for large corporate
meeting groups. There was also a per head incentive for groups engaging in
business matching activities. For exhibitions, TCEB unveiled the J-Privilege
campaign – which includes financial support; the MICE Lane Service – which
offers VIP transport arrangements for international delegates; and the
“J-Plan…in Thailand” campaign.
The “J-Plan…in
Thailand” campaign targets Japanese associations, festivals and event
organisers working as part of a joint venture with Thai partners. In
particular, high profile events attracting 10,000 or more domestic and
international visitors will receive TCEB’s comprehensive support, including
feasibility studies, identification of local partners, complimentary flights
and accommodation for site inspections, facilitation of introductions to
government and private sector stakeholders, and promotional support.
According to TCEB,
Thailand received 919,614 business events travellers in 2014 – of which 31,373
originated from Japan and places the country in Thailand’s top 10 source
markets.
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