Friday, May 15, 2015

TCEB roadshow engages Chinese exhibition stakeholders

News this week: Last week, the Thailand Convention & Exhibition Bureau (TCEB) held a TCEB Exhibitions Business Forum in both Beijing and Shanghai to engage with the Chinese exhibition industry. TCEB used the opportunity to provided updates on the Thai exhibition industry and its new marketing campaign – Connect Businesses.

TCEB launched its Connect Businesses campaign to create matchmaking and networking opportunities for Chinese stakeholders at Thai exhibitions, targeting trade promoters, chambers of commerce, trade associations, overseas trade publications, oversea non-profit organisations, and MICE travel agents. Other TCEB offers for the China market include a VIP MICE Lane on arrival and a special welcome package.

Mrs. Jaruwan Suwannasat, exhibitions and events director of TCEB, said, “Chinese market is a top priority for TCEB and the government. TCEB strives to create long-term competitiveness and sustainability for our service sectors which will yield profound results in both countries, as well as the region and drive connections that will help Thailand reaches its ultimate goal of welcoming 1,036,300 MICE travellers in 2015, generating income of approximately 106.78 billion baht (US$3.2 billion).”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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