Friday, November 28, 2014

Messe Frankfurt forms new JV in Guangzhou

News this week: Messe Frankfurt (HK) Limited and the Guangdong Toy Association (GDTA) have announced that they have established a new joint venture named the Guangzhou Li Tong Messe Frankfurt Company.

The new company with organise two exhibitions beginning in 2015. Toy & Hobby China and Baby & Stroller China are concurrent events which will be held in April next year at the Poly World Trade Center in Guangzhou. Previous editions of these two events featured approximately 930 exhibitors and more than 38,000 visitors.

Wendy Wen, senior general manager of Messe Frankfurt Hong Kong commented, “We are happy to form this strong collaboration with GDTA. We believe, by merging our more than 25 years’ experience hosting international trade events in greater China and the local influence GDTA has in the toy industry in the country, these two fairs will expand steadily in the near future.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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