Friday, October 10, 2014

TCEB launches global marketing campaign

News this week: Last week, The Thailand Convention & Exhibition Bureau (TCEB) unveiled a new, major initiative, “Thailand CONNECT The World” at IT&CMA and CTW Asia-Pacific 2014. Thailand is expected to attract more than one million MICE travellers in 2015 adding US$3 billion to the Thai economy. TCEB expects about 70% of the international MICE visitors will come from Asian markets with the rest primarily coming from Europe and the U.S.

The campaign focuses on three pillars of the Thai MICE industry: destinations, businesses and people. The campaign also leverages the upcoming implementation of the ASEAN Economic Community (AEC) in 2015 which will put Thailand at the centre of an economic region with 3.4 billion people.

In 2014, Thailand expects to host close to 890,000 international MICE visitors generating total revenues of US$2.9 billion.

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