Friday, September 19, 2014

TCEB steps up MICE promotions

News this week: The Thailand Convention and Exhibition Bureau (TCEB) has outlined a series of MICE strategies in anticipation of the upcoming integration of the ASEAN Economic Community (AEC) in 2015.

TCEB has proposed three key MICE development plans. The WIN Strategy will focus on market stimulation, bidding for major events, development of attractive promotional packages, and appointment of overseas marketing representatives. While under the PROMOTE Strategy, TCEB will promote participation in Thai trade shows and organise promotional events including roadshows and networking activities in targeted markets. Lastly, the DEVELOP Strategy aims to lift the capabilities and standards among Thai MICE entrepreneurs and venue operators.

Additionally, TCEB, along with the Tourism Authority of Thailand, Thai Airways and Ratchaprasong Square Trade Association (RSTA), have recently launched promotional campaign “MICE United” to win back confidence of the international business community. As part of the campaign, media “fam trips” to Isan and Chiang Mai were held in August. There are also planned roadshows to Shanghai and London later this year.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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