Monday, August 06, 2012

TCEB targets Greater Mekong Sub-region


Thailand, 25th July: The Thailand Convention & Exhibition Bureau (TCEB) announced a change of focus to promote the country’s exhibition and trade show business to the Greater Mekong Sub-region (GMS). The five member states, including Myanmar, Lao PDR, Vietnam, Cambodia and Yunnan Province in southern China, will be targeted by TCEB in the fourth quarter through to 2013.

TCEB’s first strategy is to coordinate with the governments of the GMS states in promoting and supporting international exhibition industry through cooperation and investment. The second is to attract more businesses from Yunnan to Bangkok and Chiang Mai through exhibitions and trade shows. The final part of the strategy involves attracting more business people from all GMS states through promotion of attending Thai exhibitions.

Mr. Thongchai Sridama, acting president of TCEB, said in the press release, “We successfully convinced 15 trade shows and exhibitions to organise their shows in Thailand… We hope to host 30 international upgrade shows, attract seven new exhibitions, host one bidding show and another 39 audits certified trade exhibitions. We are strongly confident that by promoting Thailand’s strength that it provides easy access to GMS will make Thailand stand out from the crowd and put the country one step ahead arch rivals like Singapore and Malaysia.”

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