News this week: Suntec International, Suntec Singapore’s sales and marketing representative service launched last year, is reportedly negotiating with the Malaysian government to provide its MICE expertise to two unnamed venues in Malaysia.
According to TTG Asia, Suntec International is in the final stages of discussion covering two consultancy contracts. The TTG Asia article quoted, Suntec International director of international sales and marketing Chu Pui Wia, “Asia's MICE industry is on the cusp of a regional transformation and Suntec International is well positioned to capitalise on the task at hand. We are also set to tap the opportunities in the emergent China markets as we are poised to implement more strategic initiatives to further expand our footprint.”
Last year, Suntec International signed sales and marketing representation contracts with the Vancouver Convention Centre and one with the Adelaide Convention Centre in January this year.
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