UBM, social media and Japan

Interesting to see this use of YouTube by UBM Asia Senior Vice President Chris Eve. It captures nicely the buzz of a new e-commerce event which opened today in Tokyo.



It seems increasingly clear that companies who can successfully combine their web offerings, social networks and face-to-face events can have a significant advantage over competitors who remain unconvinced about these things - a sizeable number based on straw polls at recent industry events we have attended.

Update: They're working on this during the course of the day and have an updated version available already at: http://www.youtube.com/watch?v=O8c1jJuDS1M. Very impressive guys!