Virtual World Expo

An interesting post here at Ogilvy's Asia Digital Map blog which feeds my current fascination with the evolution of virtual events and social media: Asia Digital Map » Blog Archive » Take a virtual tour of World Expo 2010 Shanghai

There is a real buzz beginning to build about the World Expo which is very interesting: the tired old cynics in other parts of the world who dismiss these things as something old-fashioned and not for the digital native generation may be in for something of a surprise. The numbers are staggering and the organisers seem well on the way to hitting their targests: they're already 30% over their ambitious sponsorship targets which is pretty impressive in this tough crisis year.