B2B media streams converge in India

It's interesting to me to see how some elements of the business media and information worlds which were previously seen as quite separate businesses appear to be converging. The latest story that caught my eye on this was the launch of the new Reuters India service. It's reported various places, but check out a simple summary here at btobonline.

The key point which caught my eye was the decision to go for an advertising-supported service. Smart. User numbers in India can be very large. Their willingness to pay subscriptions is not. But that puts Reuters much more directly in competition with other B2B media and information providers than it has traditionally been. One to watch.