Minting it in India

There's already been a fair bit of coverage of the launch last Thursday of the new Wall Street Journal/Hindustan Times joint venture newspaper, Mint. But, I only just got around to looking at it. They're claiming an initial Mumbai/Delhi circulation of 80,000 and the paper - launched into a fiercely competitive market in India - will carry 4 pages of international business news from the Journal.

They gone straight online as well with LiveMint which looks a bit like an orangey version of the Journal's own web pages. This isn't suprising as the designer was Mario Garcia, responsible also for the new look Journal in the US and its international editions. Unlike their counterparts at Dow Jones, however, the Mint folk are not trying to charge for web access.

Real competition here for the Economic Times, Financial Express and Business Standard (with which the FT is partnered).