I was very pleased to see UFI's annual Marketing Award come to Asia for the first time. Based on the presentation I saw in Helsinki, Suntec Singapore's campaign was innovative, simple and very well executed. So, a good choice by the judges.
In this picture, Elena Arabadjieva, Director of Marketing Services & Communications for Suntec Singapore, is accepting the trophy from UFI President Tom Beyer and Berislav Cizmek, UFI Marketing Committee Chairman. Semi-finalists for the 2006 competition were: CES, USA; CeBit, Hannover; Excel, London; Messe München, Munich; RAI, Amsterdam, and Suntec, Singapore.
Update: Read the full press release here.
Friday, June 30, 2006
Singapore wins UFI Marketing Award
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