They'll never make it in time

Our suspicions that India's B2B print sector will never make it anywhere close to critical mass before being commercially overwhelmed by much more effective online alternatives are fuelled by news that Google is gearing up its Adwords operation in the sub-continent. It looks as though a sales push with real, live sales people may be at the heart of the launch strategy.

ContentSutra posts an Indiatimes article which reports "Search giant Google has started visiting Indian campuses to recruit staff for their fledgling sales office in Hyderabad...Google is ramping up their sales operations in India and is finally looking at the country as a market...".