Our good friends at Alibaba, not content with all the excitement of the impending IPO, are now setting their sights on Europe and have opened a new office....in Switzerland. The Tribune de Genève reports Vice President Kenneth Liu saying "Europe is already one of the biggest markets for the company “and I see the day coming where a major share of trading in Europe will take place on our website”". Nothing short of ambitious these guys.12 employees in Geneva will cover "key customers targeted in Britain, Italy, France, Turkey, Germany and Dubai" the report says. Lucky them. Nice place. Not cheap!
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