Google targets the mobile $

A market of 600 - 700 million users is hard to ignore and so we're not suprised to see that Japan, China, India and Australia are among the 13 countries targeted by Google for the launch of its Adsense for Mobile programme.

It will be interesting to watch the B2B media impact of this in Asia. As we've pointed out in the past (most recently, here. Click on the Mobile tag for more), on a number of occasions, there are huge numbers of small businesses in China and India run almost exclusively from mobile phones.

As Google's own press release points out:

there are currently more mobile devices worldwide than personal computers and televisions combined.

Quite so guys. It's about a whole lot more than teenagers sending SMS messages about who's going out with who.

We'll watch with interest for Baidu's response.