Ad Age tries the subs route in China

We reported yesterday on the one year anniversary of Crain's Plastics News China. They also launched an English-language e-news version of Ad Age at around the same time. We see now that they are taking two important steps forward with this project:

1. It is going weekly from next week.
2. They will then make it a subscription service.

Hong Kong-based Editor Normandy Madden tells readers "China is the world's fastest-growing ad market, so keeping up-to-speed on news, analysis and data on China's marketing and media worlds has never been more important". No word yet on what they think this is worth but it is interesting to see the different strategies being used to monetise China-related B2B online activities.